sanjanagangishetty

Pop-Up Design for Energy Bites Pre-Order Campaign

GetUp Energy Bites – Pre‑Order Pop‑Up Design

Company

Getup Nutrition

Role

Product Designer

Date

March 2025 to April 2025

Context

GetUp needed a promotional pop-up to support the launch of its new and improved caffeinated Energy Bites, a product backed by Jason Derulo. The goal was to encourage pre-orders and boost conversions for the launch, all while maintaining GetUp’s signature brand tone – fresh, outdoor-inspired, and energetic. This meant the pop-up had to grab attention, feel on-brand (think lively and adventurous), and motivate users to place a pre-order for the revamped Energy Bites.

My Role

End-to-End Design Ownership: I led the pop-up design from concept to final hand-off. In this project, I wore multiple hats:

Design & Layout: Created the overall layout and visual design of the pop-up.

Collaboration on Messaging: Worked closely with the marketing team to craft and refine the messaging.

Visual Selection: Choose the imagery (including selecting and editing a Jason Derulo photo) to complement the copy.

Copywriting: Wrote and structured the pop-up text, ensuring the tone stayed friendly and on-brand.

Brand Alignment: Made sure every element met GetUp’s visual identity guidelines so the pop-up felt like a natural extension of the website.

Throughout, I coordinated with developers and stakeholders to ensure the design was implemented faithfully and functioned well on all devices.

Selected and Current live Design

Pre-Order Promotion Pop-Up

This pop-up was designed to feel fun, easy to read, and outdoorsy — just like the GetUp brand.

Why this Design?

This pop-up was chosen for being clear, bold, and on-brand. I designed it to feel fun and easy to read, with bright colors, strong text, and a clear call to action. The Jason Derulo image added excitement, while the copy kept things friendly and aligned with GetUp’s outdoorsy vibe. It’s now live and helping boost pre-orders.

Conclusion

The pop-up launched alongside the Energy Bites release and contributed to a clear lift in pre-orders and engagement. While early analytics were limited, the team noted a 5% increase in conversions and a boost in newsletter sign-ups reinforcing its role in driving user action and supporting the product launch.