UX & UI Case Study - Online Flower delivery app for a florist
Aura- An easier way to get your Petals to go!
Personal Project
Role
Product Designer
Date
July 2022 to August 2022
Context
Small florists often lacked mobile tools for customers to browse inventory or order custom bouquets for delivery. This gap became urgent during COVID-19 lockdowns, as foot traffic plummeted and local shops needed digital solutions. For a trendy florist in Hyderabad, India, this challenge led to the creation of Aura – a bouquet customization and preview app that brings the in-store floral experience online.
In Aura, customers can browse a wide variety of flowers with real-time inventory updates and customize their own arrangements. They get to preview exactly how their chosen bouquet will look and can seamlessly schedule a one-time delivery or even set up a subscription for regular blooms. The goal was to improve access to personalized floral services and help this small florist thrive online by streamlining ordering and delivery.
My Role
As the sole UX designer on this project (completed as part of the Google UX Design Professional Certificate), I led the design from initial concept through final delivery. My responsibilities spanned the entire design process, including:
Conducting a screener survey to recruit target users (ages 18–40 with flower-buying experience) for research.
Leading user research and journey mapping to identify customer needs and pain points.
Creating sketches, wireframes, and interactive prototypes to explore design solutions.
Conducting usability tests and iterating on the design based on user feedback.
Refining the visual design into a polished, high-fidelity prototype for final presentation.
How might we?
How might we help local florists offer a personalized, seamless online bouquet shopping experience that allows customers to view inventory, customize arrangements, and schedule deliveries with ease?
User Research
Objective
Gain insight into app usage prevalence for floral services
Understand user expectations and satisfaction with existing services
Identify the demographics of current users
Methods
Competitive Analysis: To understand the market landscape and identify gaps in existing solutions.
Interviews: To delve deeper into user needs, pain points, and preferences.
Competitive Analysis
User Personas
User Flow
Paper Wireframe
Drawing all the ideas in my head and understood what works better. Although, it varies so much from the outcome of the application.
Low Fi Prototype
With the help of user stories, flow, and paper wireframes, I began prototyping digital wireframes. During this process, I found that the design had features that were not accessible through the workflow. To address this, I iteratively conducted pilot studies while refining the digital wireframes to match the pilot data and user workflow so that all features were reachable.
Final Mobile Application Design
This is the home screen of the app. The screen balances current features and actions for the user, along with information that can enable future use and encourage returning customers.
Users can browse the store's current inventory.
This section has fresh information about the upcoming flower collections at the store to entice users into using the app again in the future.
A feature that allows users to customize their own flower arrangement based on current inventory.
The Create Your own Process
A guided process that will allow users to select between multiple choice options to customise their desired bouquet.
Payment Process
Live Prototype
UI Design
Typography
Icons
Pop up’s
Logo
Action Buttons
Aa
Century Gothic Pro
Regular / Bold / Italic/ Bold Italic
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
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Aura
Yay! Your packed Petals will reach you soon!!
Thank You for shopping with AURA. We will send you a confirmation email and invoice shortly.
You'll find a summary of your recent
purchase below.
Please allow up to 15 to receive information on the delivery agent's contact details and tracking link.
Date of Purchase: 17/8/2022
Order Number: 7394182
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Conclusion
Aura supports users in creating beautiful flower arrangements with local businesses and purchasing bouquets efficiently online. Through iterative research, development, and design, I have considered users' needs for diverse contexts in each phase and built features that can support users and flower businesses in their goals.